Diamond Shopping For The Holidays?

Weather you are in the market for an engagement ring, diamond studs or any other fine piece of jewelry, allow me to guide you to the perfect gift. I guarantee great value, excellent service and if she's not happy I'll make it right.

www.jonnyritz.com

Make Sure That Your Jeweler Is Not Just A Family Friend, But Also Comes With An Appropriate Education:

The typical opener by the vast majority of uneducated jewelers is "What is your budget ?" What they are really evaluating is HOW MUCH they can make on the deal.
A great opener on your end should be to ask the jeweler if they were ever academically educated in the field of gemology or jewelry crafting and for how long? You will be shocked to know the answer. Rather than shop for specs, do your homework and find a well educated jeweler.

Is Now A Good Time To Shop For Your Holiday Jewelry ?

Absolutely YES! Why? Due to a very weak economy in 2010 Jewelers have struggled and are eager to make sales. As we get closer to Christmas the mind set is to raise prices, and capitalize as the shoppers come out of hibernation. Buy your bling, bling now while most diamond and jewelry buyers are still pondering and you will make a better deal.

Weather you thinking of getting engaged, celebrating an anniversary, a birthing/push gift or just feel luck spoiling the love of your life visit someone who can make it extra special in a big way! www.jonnyritz.com

How to get the Biggest Bang from your Diamond Buying Bucks.

Focus predominantly on cut proportions.
I guarantee that a diamond with fine cut proportions in the H, I&J color range coupled with VS2-SI2 clarity will knock the socks off an average cut D,E,F or G with a clarity range of flawless-VS1.

Uneducated dealers gloss over cut and try to sell you on better color and clarity. Why? They can make bigger margins on inferior cut diamonds. Finer cut diamonds require larger rough which equates to higher costs.

Save your money, sacrifice a little color and clarity and focus on the cut.

Can my diamonds chip or brake?
Although diamonds are known to be the hardest of all precious gems, they certainly can get damaged by vigorous wear and tear.
Diamonds that are set with minimal precious metal surrounding them can certainly sustain damage. Opening a car door, carrying a bunch of keys, and certainly wearing your rings to the gym will increase the risk of chipping the edges of your diamonds. Diamonds and precious metals are not indestructable and to ensure longevity you should be more aware when your hands come into contact with hard objects.

I was just asked : "I'm in South Africa for the worldcup soccer, will I be able to purchase a diamond cheaper than in the US ?". The answer is no. The reasons : A premium is levied on local vendors by the cartel. Exported goods are cheaper.