Happy New Year!
To our friends and valued clients wishing you all the best of health and happiness in 2011.
Friday, December 31, 2010
Thursday, December 23, 2010
Tuesday, December 21, 2010
Saturday, December 18, 2010
Sunday, December 12, 2010
Sunday, December 5, 2010
Wednesday, December 1, 2010
Monday, November 29, 2010
Why Buying Diamonds And Jewelry Online Is Not Wise:
Jewelry is filled with illusion, hidden imperfections that you are not able to detect. You don't get the choice of physically examining the item or comparing items on the computer. The online vendor is well aware of these limitations, taking full advantage of your emotional and convenient purchase. Don't be fooled by all their return policies and guarantees. The vast majority of consumers will not return, it's a fact. Just remember that "the bitterness of poor quality remains long after the sweetness of low price is forgotten".
Jewelry is filled with illusion, hidden imperfections that you are not able to detect. You don't get the choice of physically examining the item or comparing items on the computer. The online vendor is well aware of these limitations, taking full advantage of your emotional and convenient purchase. Don't be fooled by all their return policies and guarantees. The vast majority of consumers will not return, it's a fact. Just remember that "the bitterness of poor quality remains long after the sweetness of low price is forgotten".
Thursday, November 25, 2010
Saturday, November 20, 2010
Wednesday, November 3, 2010
Make Sure That Your Jeweler Is Not Just A Family Friend, But Also Comes With An Appropriate Education:
The typical opener by the vast majority of uneducated jewelers is "What is your budget ?" What they are really evaluating is HOW MUCH they can make on the deal.
A great opener on your end should be to ask the jeweler if they were ever academically educated in the field of gemology or jewelry crafting and for how long? You will be shocked to know the answer. Rather than shop for specs, do your homework and find a well educated jeweler.
The typical opener by the vast majority of uneducated jewelers is "What is your budget ?" What they are really evaluating is HOW MUCH they can make on the deal.
A great opener on your end should be to ask the jeweler if they were ever academically educated in the field of gemology or jewelry crafting and for how long? You will be shocked to know the answer. Rather than shop for specs, do your homework and find a well educated jeweler.
Sunday, October 10, 2010
Is Now A Good Time To Shop For Your Holiday Jewelry ?
Absolutely YES! Why? Due to a very weak economy in 2010 Jewelers have struggled and are eager to make sales. As we get closer to Christmas the mind set is to raise prices, and capitalize as the shoppers come out of hibernation. Buy your bling, bling now while most diamond and jewelry buyers are still pondering and you will make a better deal.
Absolutely YES! Why? Due to a very weak economy in 2010 Jewelers have struggled and are eager to make sales. As we get closer to Christmas the mind set is to raise prices, and capitalize as the shoppers come out of hibernation. Buy your bling, bling now while most diamond and jewelry buyers are still pondering and you will make a better deal.
Sunday, September 19, 2010
Sunday, August 15, 2010
How to get the Biggest Bang from your Diamond Buying Bucks.
Focus predominantly on cut proportions.
I guarantee that a diamond with fine cut proportions in the H, I&J color range coupled with VS2-SI2 clarity will knock the socks off an average cut D,E,F or G with a clarity range of flawless-VS1.
Uneducated dealers gloss over cut and try to sell you on better color and clarity. Why? They can make bigger margins on inferior cut diamonds. Finer cut diamonds require larger rough which equates to higher costs.
Save your money, sacrifice a little color and clarity and focus on the cut.
Focus predominantly on cut proportions.
I guarantee that a diamond with fine cut proportions in the H, I&J color range coupled with VS2-SI2 clarity will knock the socks off an average cut D,E,F or G with a clarity range of flawless-VS1.
Uneducated dealers gloss over cut and try to sell you on better color and clarity. Why? They can make bigger margins on inferior cut diamonds. Finer cut diamonds require larger rough which equates to higher costs.
Save your money, sacrifice a little color and clarity and focus on the cut.
Thursday, July 8, 2010
Can my diamonds chip or brake?
Although diamonds are known to be the hardest of all precious gems, they certainly can get damaged by vigorous wear and tear.
Diamonds that are set with minimal precious metal surrounding them can certainly sustain damage. Opening a car door, carrying a bunch of keys, and certainly wearing your rings to the gym will increase the risk of chipping the edges of your diamonds. Diamonds and precious metals are not indestructable and to ensure longevity you should be more aware when your hands come into contact with hard objects.
Although diamonds are known to be the hardest of all precious gems, they certainly can get damaged by vigorous wear and tear.
Diamonds that are set with minimal precious metal surrounding them can certainly sustain damage. Opening a car door, carrying a bunch of keys, and certainly wearing your rings to the gym will increase the risk of chipping the edges of your diamonds. Diamonds and precious metals are not indestructable and to ensure longevity you should be more aware when your hands come into contact with hard objects.
Sunday, June 27, 2010
Sunday, June 20, 2010
Can I Trust A Jeweller With My Diamond?
What is more important, your body organs or your diamonds? People are more inclined to allow a doctor to put them to sleep, not giving a second thought to the potential of the doctor steeling a vital organ.When it comes to leaving their 'diamonds' with a jeweller they are paranoid.
You would not put your life in the hands of a doctor without a good recommendation. Therefore seek a good recommendation for a jeweller and don't be paranoid, they will not steel or switch your diamonds.
A good and educated jeweller should always point out identifiable characteristics of your diamonds before taking them to do any work. All jewelry of concern should be insured. This will also protect you against unexpected surprises.
What is more important, your body organs or your diamonds? People are more inclined to allow a doctor to put them to sleep, not giving a second thought to the potential of the doctor steeling a vital organ.When it comes to leaving their 'diamonds' with a jeweller they are paranoid.
You would not put your life in the hands of a doctor without a good recommendation. Therefore seek a good recommendation for a jeweller and don't be paranoid, they will not steel or switch your diamonds.
A good and educated jeweller should always point out identifiable characteristics of your diamonds before taking them to do any work. All jewelry of concern should be insured. This will also protect you against unexpected surprises.
Tuesday, June 15, 2010
We just had another "Yes, I Do!"
Fillled with elegance and fire we just had another "Yes!"... and I had the pleasure of sharing in their joy. Jonny Ritz
Thursday, May 27, 2010
Best and most effective method of cleaning diamond jewelry!
Bringing your diamonds back to life: Run hot water over your engagement ring, apply a generous amount of liquid soap (hand or dishwashing). Using a toothbrush, scrub vigorously with emphasis on the bottom of your diamonds.This will not cause any damage. Wash off with cold water and dry well with paper towel. Guaranteed to outsparkle the best jewelry cleaning machine money can buy.
Tuesday, May 11, 2010
Sell Jewelry That You Don't Wear?
Gold is soaring at record levels of $1200+. Warren Buffet's investment advice is "I buy when everyone is selling and I sell when everyone is buying". We all know that he is the master of investment success. What goes up must come down.
I've been assisting clients turn their gold into cash since it was below $300 an ounce. I would recommend that you take advantage of the current "Gold Rush", especially if your jewelry is collecting dust.
www.jonnyritz.com
Gold is soaring at record levels of $1200+. Warren Buffet's investment advice is "I buy when everyone is selling and I sell when everyone is buying". We all know that he is the master of investment success. What goes up must come down.
I've been assisting clients turn their gold into cash since it was below $300 an ounce. I would recommend that you take advantage of the current "Gold Rush", especially if your jewelry is collecting dust.
www.jonnyritz.com
Tuesday, May 4, 2010
Friday, April 16, 2010
Thursday, April 1, 2010
Is This a Good Financial Environment To Buy Your First Diamond?
When the economy is in a decline, the controlling powers of the diamond underworld will take full advantage. They will send scouts into the open markets, retail as well as wholesale, buying up only the most desirable and demanded diamonds. Predominantly they will focus in the colorless and near colorless ranges, purities of SI2 and better, and finer cut diamonds.
Why do they do this? Simple answer: Short the supply to the diamond markets and maintain a constant demand for desirable goods. That way prices will stay up and the diamond monopolies can continue to maintain financial strength throughout the diamond world.
Conclusion: Do not buy based on a depressed economy, but rather buy your diamond, engagement ring, etc when you need it and can afford it. For further questions, guidance and assistance please feel free to contact me via www.jonnyritz.com
Why do they do this? Simple answer: Short the supply to the diamond markets and maintain a constant demand for desirable goods. That way prices will stay up and the diamond monopolies can continue to maintain financial strength throughout the diamond world.
Conclusion: Do not buy based on a depressed economy, but rather buy your diamond, engagement ring, etc when you need it and can afford it. For further questions, guidance and assistance please feel free to contact me via www.jonnyritz.com
Monday, March 15, 2010
White Gold or Platinum?
In finely crafted jewelry white gold is equally as durable as platinum. Despite the uneducated, misleading jabber for platinum over white gold, let me assure you that white gold when alloyed correctly is a great metal. White gold, with the contents of nickel, palladium or tungsten carbide used to harden and oxidise fine yellow gold to a white color, is often my metal of choice.
Platinum is also a great metal used for jewelry manufacture often consisting of 5 or 10% iridium within the platinum. The iridium acts as a hardening agent which will melt with platinum at very high temperatures. Platinum is more dense than white gold (heavier), resembling characteristics of clay in a metal form. White gold is more like a form of steel and will stand up to bumping and scratching, whereas platinum is softer and more susceptible to deeper scratches and grooves. Platinum can be 50-80% more expensive than white gold. This is due to the difference of the per ounce trading price of platinum over gold, as well as the greater difficulties to melt, shape and polish platinum.
So when making a choice between white gold or platinum, taking a limited budget into account, focus the greater portion of your budget on a finer gem and choose white gold, a smarter decision.
Platinum is also a great metal used for jewelry manufacture often consisting of 5 or 10% iridium within the platinum. The iridium acts as a hardening agent which will melt with platinum at very high temperatures. Platinum is more dense than white gold (heavier), resembling characteristics of clay in a metal form. White gold is more like a form of steel and will stand up to bumping and scratching, whereas platinum is softer and more susceptible to deeper scratches and grooves. Platinum can be 50-80% more expensive than white gold. This is due to the difference of the per ounce trading price of platinum over gold, as well as the greater difficulties to melt, shape and polish platinum.
So when making a choice between white gold or platinum, taking a limited budget into account, focus the greater portion of your budget on a finer gem and choose white gold, a smarter decision.
Monday, March 8, 2010
Family Jewels with Meaning
Creating a fine piece of jewelry that is timeless, crafted with simplicity will be an heirloom forever. By this I mean a ring, pendant or earrings utilizing diamonds, rubies or emeralds. These precious gems will remain in the family capturing the essence of memory, love and physicality. Keep it simple, but elegant and family members will enjoy the benefits of these timeless jewels. Passing them down the generations will become a family tradition for many generations to come.
Thursday, March 4, 2010
Friday, February 5, 2010
Diamonds with little to NO knowledge!
What if I told you that the vast majority of jewelers that you consult with would not be able to tell the difference between a real diamond and a cubic zirconia,let alone the ability to distinguish between color and clarity? Most uneducated jewelers depend on laboratory certificates to make themselves appear reliable.Diamond laboratories take a subjective approach to grading and are often motivated to upgrade when incentivised by a vendor who is submitting a large quantity of diamonds for grading. Conclusion: beware of buying diamond certificates on-line as opposed to a diamond from a reliable source that can show you the physical differences that will discredit many diamond certficates.
Monday, February 1, 2010
Is Your Jeweler Educated?
Jonny Ritz says: Prior to spending thousands of dollars on any diamonds, precious gems or fine pieces of jewelry ask your jeweler to show you proof of any formal education they received. Why accept uneducated advice on such an illusive and costly item? I attended a five year gemology/jewelry school in South Africa. The range of jewelry/gemology education in America is zero to 6 months max. Imagine if your doctor was going to perform a procedure on you after 6 months of medical school???? Buy smart! www.jonnyritz.com
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