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Why Buying Diamonds And Jewelry Online Is Not Wise:
Jewelry is filled with illusion, hidden imperfections that you are not able to detect. You don't get the choice of physically examining the item or comparing items on the computer. The online vendor is well aware of these limitations, taking full advantage of your emotional and convenient purchase. Don't be fooled by all their return policies and guarantees. The vast majority of consumers will not return, it's a fact. Just remember that "the bitterness of poor quality remains long after the sweetness of low price is forgotten".

Wishing all of you a blessed and enjoyable day.
Happy Thanksgiving from my family to yours,
Jonny Ritz.

Diamond Shopping For The Holidays?

Weather you are in the market for an engagement ring, diamond studs or any other fine piece of jewelry, allow me to guide you to the perfect gift. I guarantee great value, excellent service and if she's not happy I'll make it right.

www.jonnyritz.com

Make Sure That Your Jeweler Is Not Just A Family Friend, But Also Comes With An Appropriate Education:

The typical opener by the vast majority of uneducated jewelers is "What is your budget ?" What they are really evaluating is HOW MUCH they can make on the deal.
A great opener on your end should be to ask the jeweler if they were ever academically educated in the field of gemology or jewelry crafting and for how long? You will be shocked to know the answer. Rather than shop for specs, do your homework and find a well educated jeweler.